Hey!
I'm Baillie.
Fractional CMO for 7‑Figure Consultants & Coaches. 61% Profit Lift in 90 Days. My team and I do the work. If we miss targets, we work free.
Let’s Name What’s Really Happening
You’ve built a 7-figure business. You’re leading, selling, delivering, and holding the vision.
But you’re also stuck in the weeds, juggling marketing tactics, chasing metrics, and wondering why profit isn’t scaling the way it should.
You’ve outgrown hustle and hype. What you want now is predictability. Rhythm. A business that grows, without you running every play personally.
You already have the ingredients: offers, audience, delivery and demand.
What’s missing is the glue...
A supportive team and operating system that ties it all together and actually delivers measurable growth.
Because the truth is:
More ads won't fix a weak pipeline.
Another funnel hack won't solve low show or close rates.
Hustling harder won't make margins expand.
What will?
A compounding system that lifts five levers:
Leads
Conversions
Average Order Value (AoV)
Average Order Frequency (AoF)
Profit Margins
What happens when you improve each of these by 10%?
A 61% profit lift in 90 days.
That’s the gap between where you are now and the business you know you could be running.
You don’t need more noise.
You need a growth plan, clear metrics, and partners in your corner who see the whole picture.
You need A Players who execute.
That’s where we come in.
Here is how we work together
I Keep It Simple:
Weeks 0–2: Profit Leak Assessment
Before we run the full 90-Day Profit Sprint, we start with a focused 2-week engagement designed to set the stage for measurable growth.
We don’t guess. We measure, model, and move fast. Here’s exactly what happens and why it’s worth it.
I’ll run a data-backed audit of your live assets to pinpoint revenue leaks, uncover hidden opportunities, tighten your funnel so every touchpoint drives closer to a sale.
We'll wrap and you'll have:
Bespoke Growth Blueprint — see your entire ecosystem in one view, including hidden expense creep, delivery inefficiencies, and pricing gaps.
Custom Funnelytics™ Maps + Marketing Campaign Calendar — zoom out, then laser in on the levers that matter most.
AI Enablement Plan — a customized AI support system, trained on your brand voice and assets, that streamlines content creation, automates repetitive marketing tasks, and boosts business, team and personal productivity.
90-Day Project Plan — clear, prioritized, easy to execute action steps directly tied to desired outcomes.
Weeks 3–12: Profit Sprint
This is where we compound the five growth levers: leads, conversion, average order value, frequency, and margin.
The goal: ~10% lift in each lever, delivering a 61% profit lift.
What it looks like:
Customized Profit Dashboard — a single source of truth, live in the first 2 weeks
Suite of Integrated Management Tools — personalized to your businesses unique needs
Daily Stand Ups — consistent communication re. progress and roadblocks
Bi-Weekly Tune Ups — keep all stakeholders accountable, aligned and in motion
Weekly Level 10 Executive Session — review metrics and forecast growth
Day-90 Business Review — preparation, proof, receipts, and plan the next sprint
Your Time Commitment
After the initial 2 week assessment. It's One 60-minute Weekly Level 10 Executive Sync + fast approvals.
That’s it.
We run the system.
You stay in the strategy seat.
Our Guarantee
If we don’t hit the agreed sprint targets...
we work for free Until we do.
Not quite sure what you need yet?
Let's talk about it.
This invite is only for those who are serious about making a change to their current way of operating, but uncertain about what the next best step is.
The Strategic Growth Model Your Business is Begging For
My team's 90-Day Profit Sprint compounds five growth levers by 10% each, delivering a 61% in profit lift.
We handle execution. You get a well oiled team, focused on a clear plan with defined targets, a single dashboard, and a proven cadence for success.
We will help you:
Craft or rework and validate your offer suite or subscription model
Create a marketing strategy that maximizes the channels that are actually worth your time
Fix your leaking funnels
Streamline launches, workflows and revenue engines
We will get everything out of your head and into a transparent system that runs without you needing to manage it.
90 day Profit Sprints...
Begin With A 2 Week Profit Leak Assessment.
To Map Your 61% Profit Lift Path.
After the Profit Leak Assessment, if you're invited into the Profit Sprint, and you choose to proceed, your Profit Leak Assessment deposit is fully credited.
Built for consultants, coaches, and service-based founders at $1M+ who want fast, low-effort profit growth via done-for-you execution.
$1,000 deposit to reserve
(credited to your first sprint invoice)
Because slow is smooth, and smooth is fast.
The Profit Leak Assessment is the reset your business has been waiting for. We'll cut through the noise and insert the strategic clarity, marketing direction, and operational focus that'll protect your profits and scale your systems.
Operator to experts
The secret weapon for high-achieving founders, service pros and thought leaders whose ideas move fast... and schedules move faster.
I'm here for the moment you're ready to stop being the bottleneck and start operating like the Executive you actually are. You'll still lead, but you WON'T be the one holdin' it all.
I'm the one who gets things unstuck, turns big ideas into executable plans, and makes sure the right things are happening at the right time (by the right people) while improving every metric that matters.
Here's what that looks like in practice:
Launching campaigns, products and offers with velocity (and precision)
Managing contractors, departments and clients seamlessly
Focusing only on the channels that actually move the needle
Scaling delivery systems while elevating client experience
Creating capacity without sacrificing quality
Ready to reclaim your time, protect your priorities, and scale sustainably?
Where there is chaos I bring calm
Trusted by leaders and teams at...
Why Do This Work?
Before you take action, lets make sure we're aligned on a few things...
Structure is Sacred
Not because it boxes you in, but because it gives your brilliance a supportive place to land and relaunch.
Complexity is not a Flex
Clean systems, clear roles and aligned, intentional action create the happiest humans with thriving businesses..
Your Energy is a Non Renewable Resource
If you’re always 'on', let's fix that. Your bank account, and nervous system deserve protection.
Team Work makes the Dream Work
Stop being everything, everywhere, all at once. A resourced, aligned team makes business breezy.
What are others saying?
Brenda Winkle
Founder - Brenda Winkle Empowerment
"I haven’t had this much energy, excitement, and mission-driven fuel in a really long time. I finally have a clear path forward and I’m all in. I’ve spent so much of my life being the holder of complexity but I don’t want to do that anymore. This experience helped me put blinders on, get clear, and commit to one beautiful, simple thing."
Samantha Skelly
Founder - Pause Breathwork
"Thank you for bringing such simplicity and focus to what was already working, and building upon it to create an epic foundation for this next era. I appreciate you!"
Aedan Fowely
Marketing Ops Lead- MedicareSchool.com
"Baillie completely overhauled our marketing... dropping CAC by 27%, increase Call bookings by 119%... But her most lasting contribution will be the organizational systems and task management structures she put in place... where before, there were none. Her 'get stuff done' attitude, transparency, and genuine care for the team set her apart. She leads with clarity so the team can execute and succeed. She's an excellent leader and a pleasure to work with."
Clay Herbert
Founder - Crowdfunding Hacks
"Baillie is world-class, an absolute badass when it comes to marketing and growth ops."
Jonny Stevens
Founder - Stevens Dental
"Everything in my marketing makes a lot more sense now! We're so clear, you're brilliant! Thank you!"
Kam Snow
Founder - Fireproof Entrepreneur
"The process and experience of working together has felt like shedding weight and picking up speed. This feels like strapping a rocket ship to my business."
Jasmine Jonte
Founder - Cre8tion
"Baillie is a marketing-operations boss! AOV up nearly 30%! I'm so impressed with her clear communication, the quality of work, and leadership! My team and my clients LOVE her!".
Allan Draper
Founder - AllanDraper.com
"Baillie is incredible, she knows her stuff so well, I'm in awe watching her... her clarity and brilliance in this space really stood out. I'm so grateful for her guidance and completely on board with the direction she took us!"
Idalia Salsamendi
Founder - Idalia Inc.
"Baillie! You have rocked my world in every shape and sense. I am so grateful for what you have done for my life and business."
Mikael Dia
Founder - Funnelytics.io
"Baillie is an amazing strategic partner, she's organized, articulate, and smart. She knows how to hold people accountable. She's an A+ asset to teams and a skilled performance marketer."
Frequently Asked Questions
Not quite sure what you need yet?
What kinds of businesses do you work with?
If you’re a coach, course creator, consultant, or service brand, I’ve got the skills you need to clean up the chaos and grow your business with more ease.
If you’re a self-aware agency owner or vertical specific consultant with a proven offer that converts, and you need a Marketing Maverick on the team who’s epic with clients, I've got a TON of assets you'll love leveraging.
Can you be my team's Growth/Operations Leader?
Maybe, I only take on a 2-3 of these types of client commitments at a time. But before we even cross that bridge, it all starts with Clarity XP. This first step is a critical, collaborative deep-dive. We review your foundation, align on a crystal clear strategy, and ensure the core systems that make your business easier to run are agreed upon.
Then, if you want me to run 'em (and we enjoyed each others company in the ClarityXP process). We'll discuss if me as an Operations Partner and Lead Operator to keeping projects moving, the team aligned, and your energy protected is the right next step.
Operational Partnership spaces are extremely limited. Availability will be disclosed on the 3rd session of ClarityXP.
Can I hire you for just one project?
Potentially, if it’s a good fit and there's a clear scope. All one-off projects start with ClarityXP. We’ll get clear on the priority, build the solution, and prep your team to take it from there.
Do you do implementation?
Nope. I’m not a AI director, VA, copywriter, designer, or tech specialist, I work with those roles, not as them. If you need help assembling the team, I’ve got amazing contacts. Your net-worth is your network, as they say. 😉
Do you offer white-label options?
Yes. If you want to bring me in as part of your client experience or offer suite, I can deliver under your brand, no ego, no extra friction.
What happens after I book a call?
If you're moving ahead with ClarityXP, as soon as you process your payment you'll be redirected to an onboarding form, as soon as you complete that you'll be sent to a calendar to schedule your first session. No wasted time, we dive into action immediately.
If you select the meet and greet option, you’ll pick a time that works, fill out a quick form so I understand where you're at, and we’ll have a 30-minute convo to see if it’s a match. No pressure. Just clarity.
Will you give me a marketing plan including content calendar and SOPs?
Yes, you'll be provided with a personalized strategic growth blueprint based on your unique business, along with supporting assets and SOPs to ensure everything is easy to run, beautifully organized and effortless to integrate.
Have questions?
If you're still unsure, then you just don't have all the info you need. Let's change that shall we?
Copyright 2025 Baillie Thornhill | Privacy Policy | Terms of Service