Hey!
Coaches, Consultants & Service Pros making less than $10 million a year,
do you want to increase your profit by 61% this year?
You’ve got attention
You're selling, delivering, and holding the vision.
But you’re also stuck in the weeds, juggling marketing, chasing metrics, managing delivery and praying that the whole thing doesn't crumble before you can get a better system in place to sustain what you've built.
You’re done with hustle and hype.
What you want now is predictability, rhythm, a business that grows, without you running every play personally.
You want an asset that produces meaningful profit.
You already have all the right ingredients, like expertise and market demand.
What’s missing is those damn elusive "systems" successful operators speak of.
You crave a simple blueprint that you and a stellar team of operators can follow to actually build a business you love to own.
Because the truth is this:
Another product launch won't fix inconsistent cashflow.
More ad spend won't fix low revenue.
Hustling harder won't expand margins.
What will?
Strategic focus on improving these five metrics:
Leads
Conversions
Average Order Value (AoV)
Average Order Frequency (AoF)
Profit Margins
What happens when you improve each of these by just 10%?
You increase your profit by 61%.
61+% more profit every year is simple... if you know what to do
Fill in the five blue boxes with your own numbers from the last 12 months.
Leads is how many people enquired
Conversion rate is the % of leads who bought
Average number of buys is how often one client purchases in a year
Average dollar buy is what they spend each time, and
Profit margin is what you keep after costs.
Current is your business as it stands today,
Change is what the increase (yellow column) adds, and
New Total is where you'll be when you've got better systems.
The three green rows are worked out for you, so Total Customers, Revenues and Profit all come from the numbers above them.
The gold boxes show the lift on each one, and the bottom right is the target I can help you hit.
A simple 10% improvement across these five executive metrics compounds into 61% more profit.
| Current | Increase | Change | New Total | ||
|---|---|---|---|---|---|
| 1 | Number of Leads | % | 40 | 440 | |
| × | |||||
| 2 | Conversion Rate | % | % | 3% | 33% |
| = | |||||
| Total Customers | 120 | 21% | 25 | 145 | |
| × | |||||
| 3 | Avg Number of Buys | % | 0.20 | 2.20 | |
| × | |||||
| 4 | Average Dollar Buy | $ | % | $2,250 | $24,750 |
| = | |||||
| Revenues | $5,400,000 | 46.4% | $2,506,140 | $7,906,140 | |
| × | |||||
| 5 | Profit Margin % | % | % | 2% | 22% |
| = | |||||
| Profit | $1,080,000 | 61.1% | $659,351 | $1,739,351 | |
Swipe the table sideways to see every column →
Additional Monthly Profit
Additional Weekly Profit
Additional Daily Profit
How to hit your profit targets
1st
We Design Your Business Blueprint
Before we take any definitive action to build, we must first architect.
It has three main parts.
Part 1: What Do You Build, and in What Order?
This is called your offer ecosystem. It takes into account your financial and lifestyle goals and creates a business model blueprint that breaks down exactly how you are going to attract the right attention, earn trust and achieve unwavering brand loyalty.
We zoom way out and map out the journey a person takes from "never heard of you" to "buys everything you sell and loves you."
Most people skip this step. They try one offer, then another, then another. This can work for a while, but it causes problems later. We do the heavy strategic thinking and forecasting upfront so you can move with momentum while you build.
This part is for people who don't want to guess. It gives you a clear plan for what to build, what needs to be included, and what order to build it all in.
This experience will have you thinking of your business holistically, so that you can build with adaptability in mind. Clear thinking now will prepare you to evolve with changes in both yours (and the market's) desires.
Part 2: What Do You Sell and What Do You Charge?
This is where we break down in detail your signature offer. We figure out exactly what you're selling, who it's for, what's included, what it costs, and how to talk about it.This becomes the foundation for everything — your website, your copy, your social hooks, your masterclasses, emails... all of it. If you work with a team (a Social Media Manager, Operations Director, agencies), this document keeps everyone on the same page. Think of it like a company wiki / team brief.
If you already have a signature offer that's working well, we focus on the next offer in your ecosystem.
This part also includes my million-dollar market research document. It's called that because it has helped create millions of dollars in program sales without needing big ad spends or big launches.
Part 3: How Do You Get in Front of the Right People?
This is your detailed marketing plan. Together we build a sustainable, evergreen content ecosystem that moves people from not knowing you, to warming up to you, to buying from you and becoming raving fans of your brand.
Most businesses try to sell to people who are already "hot" and ready to buy. But data shows that's only about 3% of people.
The other 97% aren't ready yet, and without a real plan to nurture them, you're throwing those sales aside and starting every day from scratch.
That is why we will strategically plan out your "funnels" and "feeds" to intentionally cultivate a devoted audience who become a loyal community of dream clients.
This part is the most customized, because every business (and owner) is different — different audience, different team, different budget. But by the time we are done you will know exactly who needs to do what and when, how it will get done AND how to make it only get better and better and better with time.
By the end, you'll have:
Your offer ecosystem — the full plan for what to build to maximize client lifetime loyalty and value
Your signature offer — your branded method packaged and delivered as an irresistible solution your ideal client can't live without
Your marketing plan — how to get your message it in front of the right people
2nd
Build it with Baillie Membership
This is where you learn how to build and run a business focused on leads, conversion rate, average order value, order frequency, and your profit margins.
The goal: ~10% lift of the top 5 'executive metrics' to increase year over year profits by 61%.
You will learn how to free yourself from uninteresting, repetitive work, and build a lean, profitable business that you can confidently scale.
This phase includes:
Custom Operating System —a custom suite of ai supported, project and content management tools, plus live implementation workshops and a library of on-demand content to guide your every step
Growth Scoreboard — see all your metrics and what influences them so you can make clear, confident decisions
Quarterly Business Reviews — recharge, retrospect, and plan ahead so everyone is focused on doing what works
Not quite sure what you need yet?
Let's talk about it.
This invite is only for those who are serious about making a change to their current way of operating, but uncertain about what the next best step is.
The Strategic Growth Model Your Business is Begging For
My team's 90-Day Profit Sprint compounds five growth levers by 10% each, delivering a 61% in profit lift.
We handle execution. You get a well oiled team, focused on a clear plan with defined targets, a single dashboard, and a proven cadence for success.
We will help you:
Craft or rework and validate your customer journey, offer suite or subscription model
Create a marketing strategy that maximizes the channels that are actually worth your time
Fix your leaking funnels
Streamline launches, workflows and revenue engines
We will get everything out of your head and into a transparent system that runs without you needing to manage it.
Business Blueprint investments will credited toward your Build it with Baillie Membership if you choose to join within the first 30 days.
Because slow is smooth, and smooth is fast.
The Profit Leak Assessment is the reset your business has been waiting for. We'll cut through the noise and insert the strategic clarity, marketing direction, and operational focus that'll protect your profits and scale your systems.
Revenue wing-woman to industry leading experts
For more than 15 years I've been the right hand to 6 and 7 figure founders.
Building and optimizing absolutely irresistible offers you market will devour.
Simple strategies for launching campaigns, products and offers with velocity and traction
Easy to use backend systems and tools that'll maximize your efficiency protect your time
Feel good for all sales that delivers ideal clients like clockwork
Community and support that elevate your entrepreneurial journey, expand you and contribute to your success
Ready to experience a whole new level of happy, healthy and wealthy?
Trusted by leaders and teams at...
Before you do anything else...
Lets make sure we're aligned on a few things.
Structure is Sacred
Operational excellence can’t be improvised. You design it carefully and enforce it relentlessly. Talent impresses people once. Structure cultivates excellence forever.
Complexity is not a Flex
If you want a business that scales, complexity is not a flex, it’s a tax. Fancy fails, simple scales, because simple gets done. Complexity feeds the ego. Simplicity feeds your profit.
Your Time is a Non Renewable Resource
You can always make more money, but you don’t get more hours. Distraction drains your power. Focused effort turns your finite fuel into outsized results. Protect your time like your wealth depends on it, because it does
Leverage beats hustle
More effort on the wrong things just compounds exhaustion. Real growth comes from increasing profit per unit of effort, using people, process, and AI to multiply your best work so you can focus on building a business you actually love.
Word on the Street is...
"Baillie is incredible, she knows her stuff so well, I'm in awe watching her... her clarity and brilliance in this space really stood out. I'm so grateful for her guidance and completely on board with the direction she took us!"
"When you're a practitioner in your business, you're thinking about executing the details, not how to present the business externally. The value Baillie brought was looking at how you position yourself to the outside world. We're really good at the detail, but figuring out how to uplevel that positioning — that's what she brought. Also, the prep work was exceptionally good. Every session was a really efficient use of time. Best of all, we took her plan to market and closed $150,000 in sales within 48 hours."
“We had a marketing company for a year that didn't do as much for us as what you’ve done in two weeks.“
"I haven’t had this much energy, excitement, and mission-driven fuel in a really long time. I finally have a clear path forward and I’m all in. I’ve spent so much of my life being the holder of complexity but I don’t want to do that anymore. This experience helped me put blinders on, get clear, and commit to one beautiful, simple thing."
"Thank you for bringing such simplicity and focus to what was already working, and building upon it to create an epic foundation for this next era. I appreciate you!"
"Baillie completely overhauled our marketing... dropping CAC by 27%, increase Call bookings by 119%... But her most lasting contribution will be the organizational systems and task management structures she put in place... where before, there were none. Her 'get stuff done' attitude, transparency, and genuine care for the team set her apart. She leads with clarity so the team can execute and succeed. She's an excellent leader and a pleasure to work with."
"Everything in my marketing makes a lot more sense now! We're so clear, you're brilliant! Thank you!"
"Baillie is world-class, an absolute badass when it comes to marketing and growth ops."
"Baillie! You have rocked my world in every shape and sense. I am so grateful for what you have done for my life and business. One of my biggest business regrets is that I did not find you sooner."
"The process and experience of working together has felt like shedding weight and picking up speed. This feels like strapping a rocket ship to my business."
"Baillie is a wicked strategic partner, she's organized, articulate, and smart."
"Baillie is a boss! AOV up 30%! Everyone she talks to pays us more money. I'm so impressed. My team and my clients LOVE her!".
Frequently Asked Questions
Not quite sure what you need yet?
What kinds of businesses do you work with?
If you’re a coach, course creator, consultant, or service provider, I’ve got the network and skills you need to clean up the chaos make your business more profitable.
If you’re a self-aware agency owner or vertical specific consultant with a proven offer that converts, and you need a Rev Ops Wizard on the team who’s epic with clients, ask about bolting my revenue roadmap offer into your existing deliverables and let's make you and your clients more money.
Do you offer white-label options?
If you’re an agency owner with a proven offer that converts, and you need a Rev Ops Wizard on the team who’s epic with clients, ask about bolting my revenue roadmap offer into your existing deliverables and let's make you and your clients more money.
What happens after I book a call?
If you're moving ahead with ClarityXP, as soon as you process your payment you'll be redirected to an onboarding form, as soon as you complete that you'll be sent to a calendar to schedule your first session. No wasted time, we dive into action immediately.
If you select the meet and greet option, you’ll pick a time that works, fill out a quick form so I understand where you're at, and we’ll chat to see if what you need and how I help are a match made in money making heaven.
Don't have all the info you need. Let's change that shall we?
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