Hey!
I'm Baillie.
I help established founders plug profit leaks, clean up operations, and finally keep more of what they earn.
Let’s Name What’s Really Happening
You’ve built a thriving business. You’re leading, selling, delivering, and holding the vision.
But you’re also stuck in the weeds, juggling marketing tactics, chasing metrics, and wondering why profit isn’t scaling the way it should.
You’ve outgrown hustle and hype. What you want now is predictability, rhythm, a business that grows, without you running every play personally.
You already have the ingredients: offers, audience, delivery and demand.
What’s missing is clarity of focus, a clear plan to follow and an operating system that ties it all together and actually delivers measurable growth.
Because the truth is:
More ads won't fix a weak pipeline.
Another funnel hack won't solve low show or close rates.
Hustling harder won't make margins expand.
What will?
A simple system that improves these five metrics:
Leads
Conversions
Average Order Value (AoV)
Average Order Frequency (AoF)
Profit Margins
What happens when you improve each of these by 10%?
You increase your profit by 61%.
That’s the gap between where you are now and the business you know you could be running.
You don’t need more noise.
You need to do more of what works. And if you don't know what that is then you need clear metrics.
61% More Profit Is Easy if you know what to do
Fill in the five blue boxes with your own numbers from the last 12 months.
Leads is how many people enquired
Conversion rate is the share of them who bought
Average number of buys is how often one client purchases in a year
Average dollar buy is what they spend each time, and
Profit margin is what you keep after costs.
Current is your business as it stands today, Change is what the increase adds, and New Total is where you land.
The three green rows are worked out for you, so Total Customers, Revenues and Profit all come from the numbers above them. The gold boxes show the lift on each one, and the bottom right is the number that matters, because a 10% improvement across all five metrics compounds into 61% more profit.
The three boxes underneath split that extra profit into what it looks like month by month, week by week and day by day.
| Current | Increase | Change | New Total | ||
|---|---|---|---|---|---|
| 1 | Number of Leads | % | 40 | 440 | |
| × | |||||
| 2 | Conversion Rate | % | % | 3% | 33% |
| = | |||||
| Total Customers | 120 | 21% | 25 | 145 | |
| × | |||||
| 3 | Avg Number of Buys | % | 0.20 | 2.20 | |
| × | |||||
| 4 | Average Dollar Buy | $ | % | $2,250 | $24,750 |
| = | |||||
| Revenues | $5,400,000 | 46.4% | $2,506,140 | $7,906,140 | |
| × | |||||
| 5 | Profit Margin % | % | % | 2% | 22% |
| = | |||||
| Profit | $1,080,000 | 61.1% | $659,351 | $1,739,351 | |
Swipe the table sideways to see every column →
Additional Monthly Profit
Additional Weekly Profit
Additional Daily Profit
Here is how we work together
Phase 1: Profit Leak Assessment
Before we take any definitive action, we assess.
Get an audit on your marketing, sales, delivery and operations to pinpoint revenue leaks, uncover hidden opportunities that'll increase your profit and improve your customer journey so every touchpoint drives closer to a sale.
When we're done, you'll have:
Data Driven Dashboard — see your entire digital ecosystem (traffic sources, funnel pages, checkouts, emails) in one view + our proprietary Financial Flight Deck™ to identify revenue leaks and sales inefficiencies.
AI Enablement Plan — a customized AI support system, trained on your brand voice and assets, that streamlines and expedites your operations from content creation, and repetitive marketing tasks all in the name of doing more of what works.
90-Day Project Plan — align you and your entire team behind a clear, prioritized, step by step action plan that'll break down how to achieve your desired outcomes.
Phase 2: 90 Day Integration Sprints
This is where we compound the five growth levers: leads, conversion, average order value, frequency, and margin.
The goal: ~10% lift in each lever, delivering a 61% profit lift.
What it looks like:
Growth Scoreboard — see all your metrics and what influences them so you and your team can make clear, confident decisions
Bi-Weekly Sprint check ins — keep all stakeholders accountable, aligned and in motion
Day-90 Business Review — review, retrospect, plan the next sprint and get into action
Not quite sure what you need yet?
Let's talk about it.
This invite is only for those who are serious about making a change to their current way of operating, but uncertain about what the next best step is.
The Strategic Growth Model Your Business is Begging For
My team's 90-Day Profit Sprint compounds five growth levers by 10% each, delivering a 61% in profit lift.
We handle execution. You get a well oiled team, focused on a clear plan with defined targets, a single dashboard, and a proven cadence for success.
We will help you:
Craft or rework and validate your customer journey, offer suite or subscription model
Create a marketing strategy that maximizes the channels that are actually worth your time
Fix your leaking funnels
Streamline launches, workflows and revenue engines
We will get everything out of your head and into a transparent system that runs without you needing to manage it.
All 90 day Profit Sprints...
Begin With A 2 Week Profit Leak Assessment.
To map your path to your first 61% increase in take home profit my team must first conduct a Profit Leak Assessment.
We'll review the findings together and hand you a comprehensive profit analysis. You can take the insights and fix 'em yourself or if both parties decide working together is a good idea, you can apply to kick off an Integration Sprint and make you more moola.
Profit Leak Assessments will be credited to your Integration Sprint.
Because slow is smooth, and smooth is fast.
The Profit Leak Assessment is the reset your business has been waiting for. We'll cut through the noise and insert the strategic clarity, marketing direction, and operational focus that'll protect your profits and scale your systems.
Operator to experts
The secret weapon for high-achieving founders, service pros and thought leaders.
I'm here for the moment you're ready to stop being the bottleneck and start operating like the Executive you actually are. You'll still lead, but you WON'T be the one holdin' it all.
We get things unstuck, turns big ideas into executable plans, and makes sure the right things are happening at the right time (by the right people) while improving every metric that matters.
Here's what that looks like in practice:
Launching campaigns, products and offers with velocity and traction
Managing contractors, departments and clients seamlessly
Focusing only on the channels that actually move the needle
Scaling delivery systems while elevating client experience
Creating capacity without sacrificing quality
Ready to reclaim your time, protect your priorities, and scale sustainably?
Trusted by leaders and teams at...
Why Do This Work?
Before you take action, lets make sure we're aligned on a few things...
Structure is Sacred
Not because it boxes you in, but because it gives your brilliance a supportive place to land and relaunch.
Complexity is not a Flex
Clean systems, clear roles and aligned, intentional action create the happiest humans with thriving businesses..
Your Energy is a Non Renewable Resource
If you’re always 'on', let's fix that. Your bank account, and nervous system deserve protection.
Team Work makes the Dream Work
Stop being everything, everywhere, all at once. A resourced, aligned team makes business breezy.
Word on the Street is...
"Baillie is incredible, she knows her stuff so well, I'm in awe watching her... her clarity and brilliance in this space really stood out. I'm so grateful for her guidance and completely on board with the direction she took us!"
"When you're a practitioner in your business, you're thinking about executing the details, not how to present the business externally. The value Baillie brought was looking at how you position yourself to the outside world. We're really good at the detail, but figuring out how to uplevel that positioning — that's what she brought. We followed her plan and closed $150,000 in sales the very next day. Also, the prep work from her and her team was exceptionally good. Every session was a really efficient use of time."
“We had a marketing company for a year that didn't do as much for us as what you’ve done in two weeks.“
"I haven’t had this much energy, excitement, and mission-driven fuel in a really long time. I finally have a clear path forward and I’m all in. I’ve spent so much of my life being the holder of complexity but I don’t want to do that anymore. This experience helped me put blinders on, get clear, and commit to one beautiful, simple thing."
"Thank you for bringing such simplicity and focus to what was already working, and building upon it to create an epic foundation for this next era. I appreciate you!"
"Baillie completely overhauled our marketing... dropping CAC by 27%, increase Call bookings by 119%... But her most lasting contribution will be the organizational systems and task management structures she put in place... where before, there were none. Her 'get stuff done' attitude, transparency, and genuine care for the team set her apart. She leads with clarity so the team can execute and succeed. She's an excellent leader and a pleasure to work with."
"Everything in my marketing makes a lot more sense now! We're so clear, you're brilliant! Thank you!"
"Baillie is world-class, an absolute badass when it comes to marketing and growth ops."
"Baillie! You have rocked my world in every shape and sense. I am so grateful for what you have done for my life and business. One of my biggest business regrets is that I did not find you sooner."
"The process and experience of working together has felt like shedding weight and picking up speed. This feels like strapping a rocket ship to my business."
"Baillie is a wicked strategic partner, she's organized, articulate, and smart."
"Baillie is a boss! AOV up 30%! Everyone she talks to pays us more money. I'm so impressed. My team and my clients LOVE her!".
Frequently Asked Questions
Not quite sure what you need yet?
What kinds of businesses do you work with?
If you’re a coach, course creator, consultant, or service provider, I’ve got the network and skills you need to clean up the chaos make your business more profitable.
If you’re a self-aware agency owner or vertical specific consultant with a proven offer that converts, and you need a Rev Ops Wizard on the team who’s epic with clients, ask about bolting my revenue roadmap offer into your existing deliverables and let's make you and your clients more money.
Do you offer white-label options?
If you’re an agency owner with a proven offer that converts, and you need a Rev Ops Wizard on the team who’s epic with clients, ask about bolting my revenue roadmap offer into your existing deliverables and let's make you and your clients more money.
What happens after I book a call?
If you're moving ahead with ClarityXP, as soon as you process your payment you'll be redirected to an onboarding form, as soon as you complete that you'll be sent to a calendar to schedule your first session. No wasted time, we dive into action immediately.
If you select the meet and greet option, you’ll pick a time that works, fill out a quick form so I understand where you're at, and we’ll chat to see if what you need and how I help are a match made in money making heaven.
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