Turn Your Expertise Into Predictable Profit
For coaches, consultants, and service business owners who have expertise, attention, and clients, but lack a simple system for turning them into predictable, scalable profit.
In a 2 week sprint, we’ll clarify:
Who you serve and what they will pay you for
The offer, promise, pricing, and positioning
The messaging that creates demand
The plan to sell and deliver it with confidence
Stop launching random offers, struggling with content creation, and relying on hustle to hold the business together.
Leave with a clear path to dream profits and a simple plan to bring it to market.
“We had a marketing company for a year that didn't do as much for us as what you’ve done in two weeks.“
"Baillie is incredible, she knows her stuff so well, I'm in awe watching her... her clarity and brilliance in this space really stood out. I'm so grateful for her guidance and completely on board with the direction she took us!"
"We took her plan to market and closed $150,000 in sales within 48 hours. When you're a practitioner in your business, you're thinking about executing the details, not how to present the business externally. The value Baillie brought was looking at how you position yourself to the outside world. We're really good at the detail, but figuring out how to uplevel that positioning — that's what she brought. Also, the prep work was exceptionally good. Every session was a really efficient use of time."
A 10% improvement across these 5 number increases profit by 61%
In the calculator below - enter your numbers from the last 12 months:
Leads: How many people enquired?
Conversion rate: What percentage became customers?
Average order frequency: How often does each customer buy?
Average order value: What does each customer spend per purchase?
Profit margin: What remains after delivery and operating costs?
The calculator shows three things:
Where your business is today
What a 10% improvement in each lever could add
The compounded result of improving all 5
The point is not to improve everything at once, but to identify the highest-leverage constraint, then install the right system around it.
| Current | Increase | Change | New Total | ||
|---|---|---|---|---|---|
| 1 | Number of Leads | % | 40 | 440 | |
| × | |||||
| 2 | Conversion Rate | % | % | 3% | 33% |
| = | |||||
| Total Customers | 120 | 21% | 25 | 145 | |
| × | |||||
| 3 | Avg Number of Buys | % | 0.20 | 2.20 | |
| × | |||||
| 4 | Average Dollar Buy | $ | % | $2,250 | $24,750 |
| = | |||||
| Revenues | $5,400,000 | 46.4% | $2,506,140 | $7,906,140 | |
| × | |||||
| 5 | Profit Margin % | % | % | 2% | 22% |
| = | |||||
| Profit | $1,080,000 | 61.1% | $659,351 | $1,739,351 | |
Swipe the table sideways to see every column →
Additional Monthly Profit
Additional Weekly Profit
Additional Daily Profit
You’ve got attention
You're selling, delivering, and holding the vision.
But you’re also stuck in the weeds, juggling marketing, chasing metrics, managing delivery and praying that the whole thing doesn't crumble before you can get a better system in place to sustain what you've built.
You’re done with endless hustle hamsterwheel.
You want an asset that predictably produce meaningful profit.
You have the expertise, but what’s missing is those damn elusive "systems" successful operators speak of.
You crave a simple blueprint that you and a stellar lean team of operators can follow to actually build a business you love to own.
Because the truth is this:
Another product launch won't fix inconsistent cashflow.
More ad spend won't fix low revenue.
Hustling harder won't expand margins.
What will?
Strategic focus on improving these five metrics:
Leads
Conversions
Average Order Value (AoV)
Average Order Frequency (AoF)
Profit Margins
What happens when you improve each of these by just 10%?
You increase your profit by 61%.
This is how you achieve profit your proud of
Step 1
Design your Business Blueprint
Before you spend more money on marketing, content, hiring, or technology, decide what the business actually needs to build.
Together, we map your offer ecosystem:
What to sell
Who it is for
What to build first
What comes next
How each offer creates the demand for the next
You will leave with a clear path from first interaction to repeat purchase, rather than another collection of disconnected offers. A good money model solves one problem, then reveals the next opportunity to serve the customer.
Then we sharpen the offer that matters most:
Clear promise
Proven process
Pricing and positioning
Messaging pillars
Delivery structure
30-day demand plan
This becomes the strategic source of truth for your website, content, sales conversations, team, and future marketing.
Your Blueprint includes:
Offer Ecosystem: The sequence of offers designed to increase customer value and loyalty.
Signature Offer: Your expertise packaged into a clear, compelling solution that is easier to sell and deliver.
Marketing Plan: The specific content, nurture, and conversion path required to create qualified conversations.
Step 2
Make it Happen
Once the strategy is clear, you can install the operating system required to execute it in the Make it Happen Membership.
This is where you will:
Build your AI-supported content and project workflow
Establish your growth scoreboard
Create your initial content library
Clarify team responsibilities
Review progress in live implementation workshops
You will not be inundated with more information. This step is about taking your Blueprint and turning it into a repeatable operating rhythm that'll produce the systemic changes you need to succeed. Everything is broken down into easy to action chunks with step by step support.
"Baillie! You have rocked my world in every shape and sense. I am so grateful for what you have done for my life and business. One of my biggest business regrets is that I did not find you sooner."
"Baillie is world-class, an absolute badass when it comes to marketing."
"Everything in my marketing makes a lot more sense now! We're so clear, you're brilliant! Thank you!"
The Blueprint is intentionally limited because it is collaborative and high-touch. You will work directly with Baillie to make the key strategic decisions inside your business.
This is not a generic course or a template-filled VIP day.
It is a focused strategic sprint for established experts who are ready to stop guessing, stop rebuilding from scratch, and bring the next version of their business to the market with a high impact plan and intention.
What happens after I get my Blueprint?
Your Blueprint investment is credited toward Make it Happen Membership if you join within 30 days.
There a very limited number of blueprints available each month.
The is an intensive and intimate process. You will be working directly with Baillie to develop your business blueprint together.
This is not a DIY course or a surface-level cookie-cutter "VIP day". This is all-in immersive, guided experience, that will reimagine every area of your business (and yourself as an entrepreneur).
This means enrolments are extremely limited.
If you believe you're ready, click the button below and apply. Within 48 hours you will be contacted, enrolment is reserved only for the right fit applicants.
You do not need another generic strategy call.
You need to identify the constraint limiting your growth, decide what to fix first, and leave with a clear plan you can actually execute.
Book a Business Clarity Call to discuss your current offer, operating model, and growth priorities.
This is for established coaches, consultants, and service business owners who are serious about changing how the business operates, but are not yet certain which move will create the greatest return.
The Strategic Growth Model Your Business is Begging For
My team's 90-Day Profit Sprint compounds five growth levers by 10% each, delivering a 61% in profit lift.
We handle execution. You get a well oiled team, focused on a clear plan with defined targets, a single dashboard, and a proven cadence for success.
We will help you:
Craft or rework and validate your customer journey, offer suite or subscription model
Create a marketing strategy that maximizes the channels that are actually worth your time
Fix your leaking funnels
Streamline launches, workflows and revenue engines
We will get everything out of your head and into a transparent system that runs without you needing to manage it.
Because slow is smooth, and smooth is fast.
The Profit Leak Assessment is the reset your business has been waiting for. We'll cut through the noise and insert the strategic clarity, marketing direction, and operational focus that'll protect your profits and scale your systems.
Strategic operator to ambitious founders
For more than 15 years, I have worked alongside six- and seven-figure founders to help them:
Package their expertise into offers people understand and want
Improve launches so demand converts into momentum
Install simple systems that reduce operational drag
Train sales teams to convert qualified prospects without pressure
Build communities and customer journeys that increase loyalty and lifetime value
The only objective is to build a clear, profitable, and easy to operate business you love to lead.
Trusted by leaders and teams at...
"Baillie completely overhauled our marketing... dropping CAC by 27%, increase Call bookings by 119%... But her most lasting contribution will be the organizational systems and task management structures she put in place... where before, there were none. Her 'get stuff done' attitude, transparency, and genuine care for the team set her apart. She leads with clarity so the team can execute and succeed. She's an excellent leader and a pleasure to work with."
"I haven’t had this much energy, excitement, and mission-driven fuel in a really long time. I finally have a clear path forward and I’m all in. I’ve spent so much of my life being the holder of complexity but I don’t want to do that anymore. This experience helped me put blinders on, get clear, and commit to one beautiful, simple thing."
"Thank you for bringing such simplicity and focus to what was already working, and building upon it to create an epic foundation for this next era. I appreciate you!"
Before we work together...
Let's make sure we're aligned on a few things.
Structure creates freedom
Operational excellence is not improvised. We design the structure, define the standards, and make execution repeatable.
Talent can create a result once. Structure allows the result to happen again.
Complexity is a tax
More tools, offers, meetings, and moving parts do not automatically create growth.
Simple scales because simple gets implemented. We remove what does not improve the customer experience, team performance, or profit.
Time is nonrenewable
Your business should protect your time, not consume all of it.
We focus your attention on the decisions and activities that create the greatest return, then use people, process, and technology to reduce repetitive work.
Leverage beats hustle
Working harder on the wrong constraint only creates faster exhaustion.
Sustainable growth comes from increasing profit per unit of effort through better offers, better systems, and better use of your team and technology.
The goal is a business you can confidently own, not another job with more responsibility.
"The process and experience of working together has felt like shedding weight and picking up speed. This feels like strapping a rocket ship to my business."
"Baillie is a wicked strategic partner, she's organized, articulate, and smart."
"Baillie is a boss! AOV up 30%! Everyone she talks to pays us more money. I'm so impressed. My team and my clients LOVE her!"
Frequently Asked Questions
Not quite sure what you need yet?
What kinds of businesses do you work with?
If you’re a coach, course creator, consultant, or service provider, I’ve got the network and skills you need to clean up the chaos make your business more profitable.
If you’re a self-aware agency owner or vertical specific consultant with a proven offer that converts, and you need a Rev Ops Wizard on the team who’s epic with clients, ask about bolting my revenue roadmap offer into your existing deliverables and let's make you and your clients more money.
Do you offer white-label options?
If you’re an agency owner with a proven offer that converts, and you need a Rev Ops Wizard on the team who’s epic with clients, ask about bolting my revenue roadmap offer into your existing deliverables and let's make you and your clients more money.
What happens after I book a call?
If you're moving ahead with ClarityXP, as soon as you process your payment you'll be redirected to an onboarding form, as soon as you complete that you'll be sent to a calendar to schedule your first session. No wasted time, we dive into action immediately.
If you select the meet and greet option, you’ll pick a time that works, fill out a quick form so I understand where you're at, and we’ll chat to see if what you need and how I help are a match made in money making heaven.
Don't have all the info you need. Let's change that shall we?
Copyright 2025 Baillie Thornhill | Privacy Policy | Terms of Service